How to generate more media coverage: what every company needs to know about media relations
It's no surprise that news generation and consumption is evolving rapidly. However it's mostly the channels that are changing, not the underlying requirements of readers, viewers and listeners.
That means generating consistent, positive media coverage still comes down to understanding what the media needs and the best way to deliver your content and ideas to them. This includes understanding how to meet the needs of journalists who develop content for digital and tablet editions as well as print.
This short complimentary workshop is based on our media training program and we will explore:
- the journalist's world and why you need to understand it
- what makes great content for a story (and what doesn't)
- the most common mistakes companies make when it comes to media engagement
- how to make sure your media interview results in a great story
Social media orientation for B2B marketers and managers
This complimentary event series is delivered by Write Away director and social media consultant, Liz Marchant, and has been attended by more than 700 people in the past 24 months.
Whether you are already using social media tools for personal or business use, or aren't sure what your first steps should be, this session will help you decide if you're making the most of the opportunities available.
In this two-hour presentation Liz explains:
- why social media is a relevant marketing channel for B2B firms (and how it's different to what consumer companies do with it)
- how social media can work in a B2B environment
- a best-practice framework for implementing social media in businesses
- principles for effective social media marketing
- social media employment policy development
- common tools that help manage social media.
At the end of this session you will have a much clearer idea of the opportunities and challenges that social media presents for your organisation. You will also be more familiar with B2B social media concepts, tools and ways to get started (or improve what you're already doing).