Could a case study be the solution to your publicity problem?

In PR, advertising and other marketing related agencies, it’s second nature to go to the known ‘creatives’ to come up with new ideas – be it a tagline, campaign strategy or creative hook. Yet are the truly original ideas or new ways of thinking hiding in a completely different part of the business? Should we be welcoming a different mix of people to the creative table?

Would you like to work on exciting, growing, friendly accounts?
Are you being over managed and not given enough responsibility?
Would you like be recognised for showing initiative and being a great team member?
Would you like focused career development?
Would you like to work with a friendly, supportive and mature team?

Everybody loves a competition. Competitions can be fun and give consumers the chance to win free stuff and money-can’t-buy experiences. For brands they provide a powerful way to stimulate engagement, build marketing databases and better understand customers. Here's seven tips for getting your next online competition right.

While many businesses invest significant time in building their company’s brand and communicating with external audiences, few give the same attention to internal stakeholders and brand ambassadors – their employees.

While many brands have come to the Facebook party, a surprisingly large number aren’t playing by the rules. Facebook has developed some strict, detailed, ever-changing, and at times incredibly complex guidelines for brand and business pages. Having your page suspended or shut down is the penalty if you don’t comply.

I’ll admit it. I’m an infographic addict. Ever since Al Gore rolled them out all colourful and dynamic in his environmental documentary An Inconvenient Truth, I’ve been hooked. But maybe I already had a problem.

Monitoring social media during the holiday period is not only important from a crisis management and legal perspective, it is also an opportunity that can be harnessed to drive engagement into the new year.

Bloggers are everywhere – literally. Even though we find them online, it’s the real life experiences they have in restaurants, shops, kitchens, theatres and with products and people that they share with their online audiences. So how can brands become part of their conversations?

Target the right person with the right message at the right time, and convert website traffic into sales with Google Adwords.

When briefing an external PR agency, there are a few simple rules to help deliver a program that meets your communication objectives and kicks some goals.

More than ever, product reviews by trusted publications, popular websites and influential bloggers can have a significant impact on the visibility and sales of a product.  When was the last time you purchased something of significant value without first seeking out others’ opinions?

Secure sales-driving, website traffic-accelerating, hysteria-inducing publicity with these ten tips for pitch perfect pictures.

Christmas is almost here. Well, maybe not Christmas itself - however, the seeds of the glittering Christmas gift guides, supplements and specials which inspire shoppers around the country are about to be sown. It's time to finalise your festive season line-up to start pitching to the media.

Journalists are now busier than ever, often working on multiple publications across different media platforms. They have little time in their day to trek around the city attending events and product briefings. In-house briefings held at publishing houses can be one way to circumvent this.