In PR, advertising and other marketing related agencies, it’s second nature to go to the known ‘creatives’ to come up with new ideas – be it a tagline, campaign strategy or creative hook. Yet are the truly original ideas or new ways of thinking hiding in a completely different part of the business? Should we be welcoming a different mix of people to the creative table?
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Everybody loves a competition. Competitions can be fun and give consumers the chance to win free stuff and money-can’t-buy experiences. For brands they provide a powerful way to stimulate engagement, build marketing databases and better understand customers. Here's seven tips for getting your next online competition right.
While many brands have come to the Facebook party, a surprisingly large number aren’t playing by the rules. Facebook has developed some strict, detailed, ever-changing, and at times incredibly complex guidelines for brand and business pages. Having your page suspended or shut down is the penalty if you don’t comply.
– A quick guide to in-house briefings –