Corporate social responsibility is a great thing. As well as the positive impact it bestows upon the charitable organisations you choose to support, it also demonstrates to your team and the wider community that your business is compassionate and is actively involved in making a positive change to the world, rather than being solely focused on the bottom line.
Getting good publicity isn’t easy, especially if you’re looking to get consistent, positive media coverage.
The way the media works has changed and journalists are now competing directly with online publications, social media influencers, bloggers, and even the general public to break news. Journalists are evaluated based on the number of clicks their stories get; fail to deliver stories that attract plenty of clicks and the journalist may find themselves out of a job.
Write Away’s guide to social media etiquette
If you choose to manage your brand’s social media yourself there are a few things you should keep in mind. When done well, social media can increase your brand awareness, customer engagement with your product and complement your other marketing content. However, there a few unforgivable mistakes that could produce quite the opposite result.
If you’re struggling to reach new audiences or find new stories to tell, you may want to consider a brand collaboration.
It can be a clever and cost-effective way to reach new audiences. By working together, brands can create a level of value that goes beyond what each individual brand could have done on its own to reach loyal – and new - audiences.
Conversations often move too quickly from high level planning into debating details and tactics – before the ultimate objective has been considered. Once these detailed conversations begin, the project can seem to take on a life of its own. The project doesn't deliver the results you wanted, and you are left wondering where you went wrong. This happens when teams forget to begin with the end in mind.
Setting up a social media presence for a business is easy. The hard part is using that presence to promote your brand in a positive way. And sometimes there are events and issues that are simply out of your control. It’s how you handle them that will make the difference between loyal customers and vehement detractors.
“The best brands are built on great stories.” - Ian Rowden, Chief Marketing Officer, Virgin Group.
Need to energise your Facebook page, build engagement and gain consumer insights? Despite changing rules and regulations, running competitions through Facebook and other social media platforms can be a quick, targeted and highly effective way to boost conversation, build awareness and create content.