Company Facebook pages have become an important online communication tool for businesses. Never before has there been this type of access to a mass audience. Facebook has provided an avenue for companies to communicate directly to consumers and in turn receive unfiltered feedback.

Here are five quick tips for running your company’s Facebook page:

Like it or loathe it, social media is here to stay. More than two million Australians are now on LinkedIn, ten million are using Facebook and businesses of all sizes are catching on to the 'tweeting' phenomenon. Whether you're in a B2C or B2B business, social networking offers many strategic opportunities. However, it's important to fully understand what platforms are available as well as why and how social media can help you.