A strong social media presence is essential for successful consumer brands in the fast-paced, digital environment in which we now operate. There are several strategies for growing your online community and increasing engagement with your brands social media. One strategy, often employed by consumer brands, is mutually beneficial co-branded marketing. On social media platforms this can be in the form of brand collaborations, marketing the content and propositions of both brands across both social media accounts. These strategic partnerships, if managed well, can use the success of each brand to help the other. Introducing their products to new audiences and growing their brand awareness and social following.