Blog

What do public relations companies do?

Wednesday, 02 August 2017

What do public relations companies do?

When you say public relations, most people think of media relations. And that’s one part of the job, but there are a lot of other parts to what a public relations company does.

PR agencies help their clients build and protect their reputation. They know the communications industry and can help steer clients through the minefield of public attention. Their job is to come up with innovative ideas to get their clients noticed. 

 

How to choose a corporate charity

Tuesday, 21 March 2017

How to choose a corporate charity

Corporate social responsibility is a great thing. As well as the positive impact it bestows upon the charitable organisations you choose to support, it also demonstrates to your team and the wider community that your business is compassionate and is actively involved in making a positive change to the world, rather than being solely focused on the bottom line.

How to get consistent media coverage for your business

Wednesday, 08 March 2017

How to get consistent media coverage for your business

Getting good publicity isn’t easy, especially if you’re looking to get consistent, positive media coverage.

The way the media works has changed and journalists are now competing directly with online publications, social media influencers, bloggers, and even the general public to break news. Journalists are evaluated based on the number of clicks their stories get; fail to deliver stories that attract plenty of clicks and the journalist may find themselves out of a job. 

 

6 social media faux pas to avoid

Friday, 17 February 2017

Write Away’s guide to social media etiquette

6 social media faux pas to avoid

If you choose to manage your brand’s social media yourself there are a few things you should keep in mind. When done well, social media can increase your brand awareness, customer engagement with your product and complement your other marketing content. However, there a few unforgivable mistakes that could produce quite the opposite result.

How to make brand collaborations work

Friday, 10 February 2017

How to make brand collaborations work

If you’re struggling to reach new audiences or find new stories to tell, you may want to consider a brand collaboration.

It can be a clever and cost-effective way to reach new audiences. By working together, brands can create a level of value that goes beyond what each individual brand could have done on its own to reach loyal – and new - audiences. 

 

Begin with the end in mind

Friday, 27 January 2017

Begin with the end in mind

Conversations often move too quickly from high level planning into debating details and tactics – before the ultimate objective has been considered. Once these detailed conversations begin, the project can seem to take on a life of its own. The project doesn't deliver the results you wanted, and you are left wondering where you went wrong. This happens when teams forget to begin with the end in mind. 

 

 

Why you shouldn’t automate your social media posts

Wednesday, 03 December 2014

Why you shouldn’t automate your social media posts

Setting up a social media presence for a business is easy. The hard part is using that presence to promote your brand in a positive way. And sometimes there are events and issues that are simply out of your control. It’s how you handle them that will make the difference between loyal customers and vehement detractors. 

 

Is print dead?

Wednesday, 10 September 2014

Is print dead?

“The report of my death was an exaggeration,” said Mark Twain in 1897. Much the same can be said of speculation that the print media is in its death throes.

The ‘mum myopia’

Tuesday, 02 September 2014

The ‘mum myopia’

A massive segment of society known as ‘mums’ has long been rich hunting grounds for marketers. And it makes sense given women control as much as 70 per cent of household purchases (according to Boston Consulting Group).

How to run a successful Facebook competition

Monday, 25 November 2013

How to run a successful Facebook competition

Need to energise your Facebook page, build engagement and gain consumer insights?  Despite changing rules and regulations, running competitions through Facebook and other social media platforms can be a quick, targeted and highly effective way to boost conversation, build awareness and create content.