Articles tagged with: publicity

How to make brand collaborations work

Friday, 10 February 2017

How to make brand collaborations work

If you’re struggling to reach new audiences or find new stories to tell, you may want to consider a brand collaboration.

It can be a clever and cost-effective way to reach new audiences. By working together, brands can create a level of value that goes beyond what each individual brand could have done on its own to reach loyal – and new - audiences. 

 

The Write Away guide to five star product reviews

Friday, 31 August 2012

The Write Away guide to five star product reviews

More than ever, product reviews by trusted publications, popular websites and influential bloggers can have a significant impact on the visibility and sales of a product.  When was the last time you purchased something of significant value without first seeking out others’ opinions?