Write Away Communication + Events has been appointed to manage public relations for C.R. Kennedy & Co. Pty Ltd, the Australian distributor of photographic brands including Pentax, Ricoh and Sigma.
Consumer Division Director, C.R. Kennedy, Clem Kennedy said: “We were impressed with the campaign Write Away undertook to launch the Pentax K-01 camera in Australia earlier this year. Off the tremendous success of that project, we are now pleased to formalise an agreement with Write Away to manage the reputation and raise the profile of a number of brands in our stable.”
Ongoing work will include strategy development, product launches, media engagement and product review program management to raise awareness of new release cameras, lenses and other photographic equipment through print, broadcast, online and social media.
Pentax, Ricoh and Sigma join such brands as Uniden, Fuji Xerox Printers, Buffalo and Eye-Fi within Write Away’s growing technology practice.
The account will be managed by Write Away consultants Corrina Anderson and Danielle Reckless.