Write Away appointed to launch Blaupunkt in Australia

Tuesday, 25 September 2012 in Write Away

Write Away appointed to launch Blaupunkt in Australia

Write Away Communication + Events has been appointed by Bush Australia to launch its new premium range of Blaupunkt home audio systems and televisions in Australia.

Globally recognised for excellence in audio, Blaupunkt - a German word meaning ‘blue dot’ - is synonymous with superior design, performance and reliability.  The new Blaupunkt home audio range incorporates the latest innovations in mobility and provides consumers with a high quality audio experience when listening to music around the home. The initial release of products includes a digital radio, a dock for Apple mobile devices as well as Bluetooth and Airplay audio systems. A small range of LCD televisions will also be launched.

Commenting on the appointment of Write Away, Bush Australia managing director, Daniel Todd said the agency’s client roster and reputation provided a perfect fit for the brand.  “Write Away has a tremendous amount of experience in consumer electronics.  We are looking forward to working with the team to spread the ‘blue dot’ message nationally.”

Write Away general manager, Jody Hammond said the agency was extremely excited to be working with Bush and the Blaupunkt brand.  She explained: “Blaupunkt is a great brand to be adding to our growing stable of consumer brands.  We are looking forward to promoting it across all media, traditional and digital, reaching both trade and consumer audiences.”