Write Away Communication + Events has been appointed to launch wireless memory card brand, Eye-Fi, in Australia.
The US-based company, Eye-Fi, is the world leader in wireless memory cards. The cards let consumers wirelessly move photos and videos from their digital cameras to devices such as their computer, tablet and smartphone. Eye-Fi’s capabilities also enable automatic organisation, easy sharing and long-term backup through native apps and a personal photo cloud.
Eye-Fi VP of Marketing, Michele Don Durbin tasked Write Away to develop a comprehensive PR programme that both raises awareness of the market category and showcases the innovative Eye-Fi brand. The first activity will be to launch Eye-Fi’s Australian presence at the Digital Show in Melbourne later this week.
Commenting on the appointment, Don Durbin said, “We chose Write Away because of their proven track record in consumer marketing communications, their team’s excellent understanding of consumer technology and their experience in building brand exposure across a broad range of consumer and trade target audiences.”