Write Away Communication is a specialist consultancy that delivers paid, earned and owned communications programs for clients operating in the built environment.
Write Away is part of The Recognition Group, one of Australia’s largest groups of privately owned public relations and marketing agencies, which also includes Recognition PR and Outsource.
We work as an extension of your team, taking the time to understand your values and objectives, and proactively develop ideas and content to drive awareness and action. We don’t wait to be spoon-fed; we work in partnership with you and take responsibility for achieving results.
What’s it like to work with us?
Write Away has been providing expert communications and media relations advice since 1986: we know how to build communications programs that drive results.
We take a consultative approach, starting by taking the time to really understand your business and products before recommending a campaign approach to suit your needs. Based on that understanding, we provide guidance and ideas constantly, maintaining focus on your communications objectives.
We continuously evaluate program outcomes and seek input and feedback as campaigns progress. That way, we make sure we stay on track and keep you up to date every step of the way.
Our advice is based on proven best-practice public relations strategies delivered by a responsive and experienced team of communications consultants.
What will your account team be like?
Write Away’s PR agency team is professional and accessible. We get great results for our clients because we’re just as passionate about our clients’ brands as they are. This enthusiasm is one of our keys to success.
Your account team will be:
Passionate about delivering proactive, highly professional client service.
Engaged and genuinely fascinated by your business.
Committed to
your success.
Driven to create and deliver communication programs that generate outstanding results.
Our management team
Liz Benson
Executive chairman
Liz is the executive chairman of The Recognition Group, including Recognition PR, Write Away Communication, and Outsource. Liz is a Fellow of the PRIA, College of Fellows, a member of EO, and a 2019 Telstra Business Women’s Awards Finalist. She has more than 25 years of PR agency and in-house experience. Liz was a major contributor to the PRIA education framework, which provides a guide for the development and management of education programs for the PR industry.
Adam Benson
CEO
Adam has a wealth of public relations experience and regularly consults to clients on strategic communication and marketing issues. As CEO he provides director-level support to the team at The Recognition Group, oversees staff development, and spearheads business development for the group. Adam is a Fellow of the PRIA, College of Fellows and an EO member.
Michelle Taylor
Head of client service
Michelle provides strategic support to the Write Away team. With more than 15 years of B2B PR experience, Michelle is responsible for account planning and strategy, consulting, crisis and issues support, budget management, team training, and supporting the team on all elements of PR campaigns including media relations.
Samantha Lenton
Head of operations
Samantha Lenton has spent more than 23 years helping organisations that sell complex, high-value B2B products and services communicate their offerings in a compelling way. As head of operations, Sam ensures The Recognition Group team has the people, processes, and technology required to deliver exceptional client experiences.
Glenn Badke
Head of finance
Glenn has more than 25 years of experience managing financial operations for various organisations. As head of finance, Glenn provides commercial support to the team at The Recognition Group.
Talitha Isnard
HR manager
Talitha has more than 12 years of experience managing various administrative functions in B2B organisations. As HR manager, Talitha manages the team’s development including training and engagement using the PRIA education framework.
Careers
Join a family of passionate and driven communications specialists.
Write Away sits within The Recognition Group, a family of Australian marketing and communications agencies. We work together and across our three teams to provide integrated communications and marketing strategies for our clients.
Let’s connect
If you’d like to know how Write Away Communication can help your organisation connect with your target audience, raise brand awareness, and incite action, then please get in touch.
We’d love to help.