CONTENT MARKETING
Customers want to buy from companies that speak to them.
Companies must strike a fine balance between communicating in a useful way and simply selling a product. Customer habits have shifted away from brands pushing their product towards brands that demonstrate value and expertise around their products and services.
The proliferation of content has cluttered the market with sub-par messaging and thinly-veiled advertising. This presents you with a great opportunity to cut through all this noise and show yourself as a genuine authority in your speciality.
Search engines also view genuinely useful content favourably, so providing great content can help boost your organic search ranking. This places you front and centre when your prospects need questions answered.
Organisations that demonstrate genuine connection with and understanding of their target audience become sought-after and preferred by prospects.
Write Away Communication can offer:
-
everything from content-led integrated campaigns through to large-scale omnichannel marketing programs
-
copywriting services to create blogs, case studies, eBooks, emails, and social media posts
-
design and web development services to bring your content to life and build the digital environments they need to be shown in
-
audience research and brand strategy development to ensure you know where and how to play
-
social media amplification, optimisation and overall program measurement.