Length: 3-minute read.

Summary: The Recognition Group is proud to become the newest, and only, Australian member of Eurocom Worldwide (https://www.eurocompr.com/), the global public relations (PR) network.

Working with a copywriting agency during awards season

The Recognition Group is proud to become the newest, and only, Australian member of Eurocom Worldwide (https://www.eurocompr.com), the global public relations (PR) network.

Adam Benson, CEO, The Recognition Group, said, “The Recognition Group’s partnership with Eurocom Worldwide extends our global reach, benefiting our clients that require Asia Pacific support and letting us participate more easily in global pitches for European and North American companies. It also gives us the opportunity to dial into trends and issues that are impacting B2B agencies around the world and gain exposure to global PR and marketing practices which will inform our own work.

“Eurocom’s members have a deep specialty in the B2B technology and industrial sectors. This aligns perfectly with where The Recognition Group is focused. My team looks forward to maximising the value of this strategic partnership on behalf of our clients.”

The Eurocom Worldwide network aligns with The Recognition Group’s growth goals

From a business growth perspective, network membership to Eurocom Worldwide delivers new business development support and global client-sharing among more than 30 B2B technology and industrial agencies servicing over 80 countries.

We have already seen this in action. Our membership with the global Eurocom Worldwide’s PR network follows a joint win between Recognition PR agency, an agency within The Recognition Group and United States’ Eurocom member, Gabriel Marketing.

We’re looking forward to working with our fellow members and adding value to each other’s clients where possible.

Global networks offer collaboration opportunities

There’s huge value for our highly skilled professional teams as well. From an employee perspective, it offers our various teams and experts access to new opportunities, connections, and insights. As a fully remote business, we often have team members working from abroad. They now have the opportunity to work from a desk at a member agency, sharing skills, ideas, and being exposed to other markets and networks. With the B2B and technology space moving so quickly, the ability to engage with experts in the same field across the globe represents a competitive advantage for our team members.

As an integrated PR and marketing agency that leverages the skills, expertise, and domain experience of teams across Outsource, Recognition PR, and Write Away Communication, our various teams have always operated collaboratively and are looking forward to expanding their network on a global scale.

Eurocom Worldwide welcomes The Recognition Group

Isabel Radwan, network director, Eurocom Worldwide, said, “The match between The Recognition Group and Eurocom Worldwide is perfect. Australia is one of a few key markets in the world where we still lacked an official member agency. We have been screening the market for an agency with a similar DNA to our members and the result could not be better. We’re delighted to welcome on board The Recognition Group team.”

Eurocom Worldwide ranks among the largest independent PR and marketing communications networks with a unique specialisation in the global B2B markets focussing on key technology, industrial, and commercial sectors. Founded in 2002, it today comprises 31 PR and marketing communications agencies in 54 offices covering over 80 countries across all five continents.