September 28, 2020 — One of Australia’s largest groups of privately-owned public relations and marketing agencies has rebranded under one name, The Recognition Group. 

The group is comprised of three separate agencies: Recognition PROutsource; and Write Away Communication. 

The Recognition Group is owned by Liz Marchant and Adam Benson, employs 31 full-time staff members and supports more than 80 clients in Australia and New Zealand. 

The new brand reinforces how the three agencies integrate to deliver paid, earned and owned programs for clients in the B2B IT, professional services, consumer technology, lifestyle, building and not-for-profit sectors.  

Liz Marchant, CEO, The Recognition Group, said, “The Recognition Group’s agencies are highly specialised, offering deep industry expertise in a variety of vertical markets.  Our teams work together to create bespoke campaigns that incorporate content development, lead generation, IT channel marketing, media relations, design and digital elements.  

“Bringing the three agencies under a single brand umbrella positions us more clearly in market as a multi-market, multi-disciplinary agency group, which clients are increasingly expecting.” 

Adam Benson, managing director, Recognition PR and Outsource, said, “Since 1985, The Recognition Group agencies have built capabilities in key areas, from content development to digital marketing and design. These capabilities are no longer nice-to-haves in the industry; they’re absolutely essential to building compelling campaigns that deliver results for clients.   

“The synergies that exist among Recognition PR, Outsource, and Write Away Communication mean that clients of The Recognition Group have access to some of Australia’s most strategic senior consultants as well as the resources required to execute campaigns effectively, all in one place.” 

The Recognition Group embraced the distributed workforce model long before COVID-19 made it a necessity. This approach has let the directors source talent from all over the country, building teams based on extraordinary performance rather than geographical location.    

Liz Marchant said, “While COVID-19 has left no business unaffected, it has been gratifying to see The Recognition Group team pull together during this time. After pivoting from a hybrid model of office-based and remote working to completely remote working, the team has continued to provide excellent service and strong outcomes to clients.”  

Simone Esamie, general manager, Write Away Communication, said, “The Recognition Group has built an incredibly tightknit, collegiate culture across the three agencies, which means that team members naturally collaborate with each other, with clients and other stakeholders. The exceptional relationships built over the years with journalists, industry partners and influencers translate into strong and consistent results for our clients.  

“Under a unified brand, our agencies continue to develop and provide tailored marketing and communication programs, with the scale and experience of the broader group.”